Real estate resources for Florida agents.

Practical guides on outsourcing, lead follow-up, transaction coordination and running a leaner real estate business. Written by the Broadwell team that runs back offices for Florida agents every day.

Florida real estate agent outsourcing back-office work to an assistant
Featured guideRunning the business · 10 min read

How to outsource your real estate business

What to hand off first, what to keep, and how to set it up without losing control of your clients or your brand.

Read the guide

Latest articles

Real estate team using AI tools on laptops
Running the business

AI for real estate agents: what to automate in 2026

The 2026 NAR numbers, 3 prompts that work, and what to keep human.

· 10 min read
Real estate office where assistants handle admin work
Florida transactions

What can an unlicensed assistant do in Florida? A FREC checklist

The can-do list, the can't-do list, and the pay rule most agents miss.

· 7 min read
Real estate agent following up on new leads from a phone and laptop
Leads & CRM

Real estate lead follow-up: the 5-minute rule and a 30-day plan

How fast to reply, how many touches it takes, and scripts you can copy.

· 9 min read
Real estate agent reviewing paperwork with an assistant
Running the business

Transaction coordinator vs. virtual assistant: which should a Florida agent hire first?

What each one does, what they cost, and when you need both.

· 8 min read

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