Owners Service 03 · Setup & Launch

We turn your property into a booking-ready listing

From staging and photography to listing copy and a synchronized launch across every major platform — we handle the entire setup so your property earns from day one.

3
Platforms at launch — Airbnb, VRBO & Booking
~14
Days from consultation to live
6
Florida markets served
$0
Broadwell setup coordination fee
Property Launch
IN PROGRESS
Beachside Retreat · 3BR
Naples, FL
Analyzing market & nightly rates…
Staging & professional photography…
Building listing & dynamic pricing…
LIVE on Airbnb, VRBO & Booking
Airbnb
VRBO
Booking
Direct
What We Do

Everything your launch needs — coordinated for you

One team recommends what your property needs, manages every vendor, and gets you guest-ready — with no coordination fee.

Revenue Market Evaluation

We pull real short-term-rental data for your exact address and show projected nightly rates, occupancy, and annual revenue — before you spend a dollar on setup.

Property Prep & Staging

Repairs, furniture, and décor coordinated through our vetted local vendors so your space photographs beautifully and turns browsers into bookings.

Professional Photography

We schedule and art-direct a professional shoot — high-quality photos are the single biggest driver of clicks and reservations.

Amenity & Supply Setup

From linens and kitchenware to smart locks and welcome kits, we equip your property to hotel standard and stock it for its very first guests.

Listing Creation & Copy

Optimized titles, descriptions, and house rules written to rank and sell — tailored to each platform's search algorithm.

Multi-Platform Launch & Pricing

Dynamic pricing configured and your listing published across Airbnb, VRBO, and Booking.com at once — calendars synced to prevent double bookings.

The Launch Process

From your keys to your first booking in about two weeks

A clear process, fully handled by our team — so you always know where your launch stands.

1
Day 1

Consultation & Market Analysis

We assess your property, answer your questions, and share a projected-earnings estimate built on real local data.

2
Days 2–9

Prep, Staging & Repairs

We coordinate trusted vendors — furniture, fixes, and finishing touches — to get your property show-ready.

3
Day 10

Professional Photography

An art-directed photo shoot captures your property at its absolute best for the listing.

4
Days 11–13

Listing Build & Pricing

We write your listing copy, configure dynamic pricing, and sync calendars across every platform.

5
Day 14

Go Live Everywhere

Your property is published across all major platforms — optimized, priced, and ready for bookings.

First-Time Owners Welcome

Never done this before? We guide you through every step.

Most of our owners have never run a short-term rental. There's nothing to figure out alone — we explain every decision, handle the vendors, and keep you updated the whole way.

Plain-language explanations for every recommendation
We manage the vendors — you never chase contractors
Regular updates, so you always know your launch status
BM
Your dedicated launch manager
Online · replies in minutes
One-Time Investment

What does it cost to set up a property?

Typical ranges below are paid directly to vendors — Broadwell coordinates all of it at no extra charge. Every dollar invested here pays for itself quickly once your property is earning.

Furniture & Staging
$3,000–$15,000
Amenity Setup
$500–$3,000
Pre-Launch Repairs
$200–$2,000
Photography
$150–$500
Why Owners Trust Broadwell

A local team you can actually reach

Licensed & Insured

A fully licensed and insured Florida management company — your property and investment are protected.

Local Florida Team

Serving Miami, Orlando, Tampa, Sarasota, Naples & Panama City — with people who know your market.

Vetted Vendor Network

Photographers, cleaners, and contractors we've worked with and trust — no unknowns handling your property.

Transparent Costs

One-time vendor costs paid directly, coordinated at no extra charge. No markups, no surprise fees.

Get Started

Let's get your property earning

Tell us about your property and we'll send a free launch plan — projected earnings, a setup checklist, and clear next steps. And once you're live, Broadwell handles everything: guests, pricing, cleaning, maintenance, and monthly reporting — all included, no hidden fees.